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554 5.7.1 [CS02] — Message rejected due to local policy (iCloud)

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554 5.7.1 [CS02] Message rejected due to local policy.

The one label in this family where looking at the message is the right first move. CS02 is consistently reported on mail that resembles phishing — copy that asks for credentials, a From: name that does not match the sending domain, links whose visible text differs from where they go.

What it means

Still a permanent 5.7.1 policy rejection, but the reported pattern behind CS02 is narrower than CS01's: it clusters on messages whose shape imitates an account notice. That is an awkward category for legitimate senders, because a password reset and a phishing attempt are the same message written by different people. Apple has not confirmed this reading, but it is consistent enough to act on.

Why it happens

  • Copy that asks for a password, payment details or identity documents, even legitimately.
  • A display name naming one brand while the sending domain is a different one — a pattern authentication cannot rescue.
  • Link text that shows one destination and an href that goes somewhere else.
  • Links through a shortener or a redirector on a domain unrelated to the sender.
  • A login or verification message from a domain with no history, which is indistinguishable from the real thing being imitated.

What to do

  1. Remove any request for credentials or payment data from the body. Send people to your site to act there instead.
  2. Make the display name and the sending domain tell the same story. If the mail is from Example, it should come from a domain with Example in it.
  3. Let links show their real destination and point at your own domain. Drop shorteners entirely from transactional mail.
  4. Add the things a real notice has and a forgery usually does not: a postal address, a support link, an explanation of why this message was sent.
  5. Verify SPF, DKIM and DMARC alignment — necessary, not sufficient, but a gap here makes the message look exactly like what it is being mistaken for.

Questions

It is a genuine password reset. What now?

That is the hard case, because the genuine article and the forgery have the same anatomy. What separates them to a filter is everything around the copy: an aligned domain, a consistent From: name, links to your own host, and a sending history that makes the address familiar.

Could a link be the whole problem?

It can be. A shortener, a tracking redirect on a domain unrelated to the sender, or a link to a host someone else has abused are each enough on their own. Test by sending the same message with the links pointing straight at your domain.

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